OperaV1, Main, Exploration, bibRecord, 000121

The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

Identifieur interne : 000121 ( Main/Exploration ); précédent : 000120; suivant : 000122

The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

Auteurs : Joanna Murray ; Pieter Remes ; Rita Ilboudo ; Mireille Belem ; Souleymane Salouka ; Will Snell ; Cathryn Wood ; Matthew Lavoie ; Laurent Deboise ; Roy Head

Source :

Global Health: Science and Practice ; 2015.

RBID : PMC:4682581

Abstract

This randomized radio campaign focused on the 3 principles of the Saturation+ approach to behavior change: (1) saturation (high exposure to messages), (2) science (basing design on data and modeling), and (3) creative storytelling. Locally developed short spots and longer dramas targeted multiple child survival-related behaviors and were delivered entirely by local radio stations. Innovative partnerships with radio stations provided free airtime in return for training, equipment, and investment in solar power.

Url:

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4682581

DOI: 10.9745/GHSP-D-15-00049
PubMed: 26681703
PubMed Central: 4682581

Affiliations:

Le document en format XML

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The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso

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Abstract

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